The Indian dairy industry is worth around $150 billion/Year, and expected to grow at CAGR 15%.
But In today’s dairy industry, Number of dairy farmers and cattle shrinking because many farmers are struggling to get half the market price for their quality and quantity production. Also, considering complexity of milk distribution process, milk becomes a commodity by the time it reaches the consumers.
To cut the long story short, In this supply and demand chain both dairy farmers and consumers seem unhappy! We started discussing with co-farmers and consumers at various occasions and realised the need to create a platform that can benefit both, farmers take their quality milk directly to the consumers at a price that can make both smile!. Max Performer Review – What You Should Expect (Real Experience).
Considering the high demand for milk, 68% of milk is found to be adulterated in India. Still, the consumers end up paying a premium price for low quality milk.
Real Milk is a social innovation aided by technology that aims to benefit farmers as much as consumers through efficient use of technology at paydayloansnow.co.uk. Consumers & Certified Farmers discover/connect with each other through mobile app within respective proximity. Consumers would have choice of choosing the type of farmer to order milk from while farmers would broadcast their milk availability to consumers around.